About Us

THE royalendurance PHILOSOPHY

DESIGN-LED, SEXY, ICONIC, MODERN 

The royalendurance philosophy centres on producing directional, design-led womenswear and accessories. The brand prides itself on a strong commitment to delivering innovative, original products with exceptional design, quality and value. royalendurance is British retailer and its signature style since launch remains in the nature of exquisite handcrafted womenswear and accessory pieces. royalendurance offers exuberant colour schemes, beautiful design work, and an array of casual wear, occasionwear as well as stunning accessories to complement the collection within its womenswear range. Celebrity followers include Madonna, Helen Mirren and Katherine Jenkins to name but a few.

Aftershock is firmly established in the fashion market as an aspirational brand delivering the concept of "affordable glamour" and "affordable luxury" to its customers. royalendurance was one of the youngest and most dynamic British brands to receive an award by Her Majesty, Queen Elizabeth II of Great Britain for excellence in bringing British fashion to countries outside the United Kingdom. The brand continues to dynamically grow online, via indepdendent stockists, franchise stores and and quality department stores both nationally and internationally.

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